top of page
Client: Danner
Fact: Every year 38.000 women in Denmark suffer domestic abuse.
Idea: An interactive campaign on Instagram where a group of Denmark's biggest influencers became more beaten and bruised as you tapped through their private Instagram stories. And with a 100 % organic reach, the campaign reached over 1.7 million people - without taking any money from where it is really needed.
Recognition: Cannes Lions Best use of social platform (Shortlist) | D&AD – Use of Interaction (Wood Pencil) | D&AD – Use of Talent and Influencers (Shortlist) | Rambuk – Experimental (Winner) | Creative Circle Award
– Content Driven Campaigns (Shortlist) | WARC Media Awards – Best use of tech (Bronze)
Made in collaboration with MediaCom Beyond Advertising
United against abuse
bottom of page