Client: Volkswagen

Brief: As the first in Europe, Volkswagen Denmark wanted to introduce direct sales of cars online.

Idea: When you buy something online, you usually have to go pick up the package somewhere. But what happens when you've ordered something as big as a car? It would be crazy to try and send that in the mail – wouldn't it?

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Recognition: Zulu AdWars – Commercial of the year | Connections Awards – Best film (Shortlist) | The True Award – Best viral film (Shortlist) | The True Award – Audience Award (Shortlist) | Kravling – Communication (Shortlist)